Plooschter Projet Campaign
Client
Plooschter Projet a.s.b.l.
Services
Concept development
Logo & brand design
Graphic design
Video production
Photography
About
We were initially approached by the “Plooschterprojet” to record an interview with Lizi and her donor, Tobi, to promote awareness for their stem cell donation campaign. However, after getting to know Lizi’s story, we found inspiration in her passion for basketball, and the fact that throughout her battle against the disease she was supported by her team players. We felt compelled to produce a cinema spot, to tell this significant story in a more approachable way and to tease the audience into watching the whole interview right after.