Luxembourg is home to outstanding female athletes, yet their achievements are often less celebrated and female excellence remains underrepresented. Women in Sport: Visible, Powerful, Right Here was created to challenge this imbalance.
By interviewing children about their sports idols, the campaign reveals how early ideas of role models are shaped—and how the visibility of female athletes is not amplified to the same extent. By spotlighting accomplished sportswomen from Luxembourg, the campaign positions them as powerful idols and calls for greater recognition and celebration in sport.