We were commissioned to redefine the identity of tap water, making it more appealing and relevant for the gastronomy sector—from bars to high-end restaurants. The project focused on highlighting the water’s quality and local origin, positioning it as a legitimate product for the HORESCA sector in Luxembourg. Two key slogans, “A Drop of Luxembourg” and “From Tap to Table”, were developed to anchor the campaign and reinforce the idea that tap water belongs on every table, in cafés and restaurants alike.