In September 2023, the municipalities of Bous and Waldbredimus merged. To mark this event, we were asked to develop a new visual identity and an accompanying brand video. In a series of workshops with the aldermen as well as the members of the municipal council, opinions and suggestions were gathered. Building on these insights, we created three design proposals for a new logo. All further design elements and variations were developed based on the selected logo. This approach allowed us to establish a more fluid and participatory design process in which the client could actively contribute at every stage.
The logo represents the outlines of the two former municipalities, Bous and Waldbredimus, which were brought into a strong connection through the merger. This connection is symbolised by the knot in the center of the logo. The colours are inspired by the vineyards and agricultural areas in the eastern part of the country.